Centre for Distance Learning and Online Education
- Email admission@suvonline.in
- Phone 7325980296
An MBA in Marketing is a graduate-level program designed to equip students with the strategic knowledge and skills necessary to excel in the dynamic field of marketing. Throughout the program, students delve into topics such as consumer behavior, market research, branding, advertising, digital marketing, and strategic marketing management. By combining theoretical concepts with practical applications, students develop a deep understanding of market trends and consumer preferences, enabling them to create innovative marketing strategies to drive business growth.
Develop a comprehensive understanding of consumer behavior, market trends, and competitive dynamics to formulate effective marketing strategies.
Acquire practical skills in market research, segmentation, and targeting to identify and capitalize on untapped market opportunities.
Cultivate proficiency in brand management, product positioning, and promotional techniques to create compelling marketing campaigns.
Foster strong communication and negotiation abilities to effectively convey marketing messages and establish mutually beneficial partnerships.
Enhance strategic thinking and decision-making capabilities to adapt to evolving market landscapes and drive sustainable business growth.
| Course code | Title of the Course |
| MBA101 | Business Statistics and Analysis |
| MBA102 | Managerial Economics |
| MBA103 | Business Environment |
| MBA104 | Business Communication |
| MBA105 | Human Values and Professional Ethics |
| MBA106 | Financial Accounting for Managers |
| MBA107 | Computer Application in Management |
| Course code | Title of the Course |
| MBA201 | Legal Aspects of Business |
| MBA202 | Quantitative Techniques for Managers |
| MBA203 | Human Resource Management |
| MBA204 | Corporate Financial Management |
| MBA205 | Marketing Management |
| MBA206 | Operations Management |
| MBA207 | Business Research Methods |
| MBA208 | Organizational Behaviour |
| Course code | Title of the Course |
| MBA301 | Strategic Management |
| MBA302 | International Business Management |
| MBA303 | Summer Training, Project Report & Viva-voce |
| Finance (Major Specialization) | |
| MBA304 | Security Analysis and Portfolio Management |
| MBA305 | International Financial Management |
| MBA306 | International Accounting |
| MBA307 | Financial Derivatives |
| MBA308 | Project Planning Analysis & Management |
| MBA309 | Corporate Restructuring |
| Marketing (Major Specialization) | |
| MBA304 | Consumer Behaviour |
| MBA305 | Advertising Management |
| MBA306 | Strategic Management |
| MBA307 | International Marketing |
| MBA308 | Sales & Distribution Management |
| MBA309 | Planning & Managing Retail Business |
| Human Resource (Major Specialization) | |
| HR304 | Management of Industrial Relations |
| HR305 | Performance and Reward Management |
| HR306 | Legal Framework Governing Human Relations |
| HR307 | Management Training & Development |
| HR308 | Human Resource Development-Strategies & Systems |
| HR309 | Human Resource Planning & Development |
| Information Technology (Major Specialization) | |
| IT304 | Database Management System |
| IT305 | Data Communication |
| IT306 | Software Engineering |
| IT307 | System Analysis and Design |
| IT308 | Information Security |
| IT309 | E-Commerce and Cyber Law |
| Production & Operations (Major Specialization) | |
| PO304 | Purchasing & Materials Management |
| PO305 | Total Quality Management |
| PO306 | Production Planning & Control |
| PO307 | Applied Operations Research |
| PO308 | Logistics Management |
| PO309 | Goal Programming in Management |
| Insurance & Risk Management (Major Specialization) | |
| IR304 | Principles & Practices of Life & General Insurance |
| IR305 | Finance for Insurance |
| IR306 | Health and Personal Accident Insurance |
| IR307 | Data Mining Technique |
| IR308 | Actuarial Mathematics |
| IR309 | Risk Management & Life Insurance Underwriting |
| Course code | Title of the Course |
| CP401 | Entrepreneurship Development |
| CP402 | Project Management |
| CP403 | Dissertation and Viva-voce, Immersion Programme |
| Finance (Major Specialization) | |
| F404 | Security Analysis & Portfolio Management |
| F405 | International Accounting |
| F405 | Project Planning Analysis & Management |
| Marketing (Major Specialization) | |
| F404 | Advertising Management |
| F405 | International Marketing |
| F405 | Planning & Managing Retail Business |
| Human Resource (Major Specialization) | |
| HR404 | Manpower Development for Technological Change |
| F405 | Legal Framework Governing Human Relations |
| F405 | Human Resource Development: Strategies & Systems |
| Informatio n Te chnology (Major Specialization) | |
| IT404 | System Analysis & Design |
| IT05 | Information Security |
| IT405 | E-Commerce & Cyber Law |
| Production & Operations (Major Specialization) | |
| PO404 | Purchasing & Materials Management |
| PO05 | Total Quality Management |
| PO405 | Logistics Management |
| Insurance & Risk Management (Major Specialization) | |
| IRM404 | Principles & Practices of Life & General Insurance |
| IRM05 | Finance for Insurance |
| IRM405 | Health and Personal Accident Insurance |
| MBA in Marketing | First year | Second year | ||||
|---|---|---|---|---|---|---|
| Sem-1 | Sem-2 | Sem-3 | Sem-4 | |||
| Exam Fee | ₹ 500 | ₹ 500 | ₹ 500 | ₹ 500 | ||
| Program Fee | ₹ 15,000 | ₹ 15,000 | ₹ 15,000 | ₹ 15,000 | ||
| Annual Fee | ₹ 31,000 | ₹ 31,000 | ||||
| Total Fees | ₹ 62,000 | |||||