Sambalpur University

MBA in Marketing

Home: Programs MBA in Marketing
ELIGIBILITY: Students with any Undergraduate Degree from UGC recognised institutions
Duration: 2 Years
 
 
 
COURSE FEE: ₹. 15,000/- (Per Semester)
Medium of Instruction: English

An MBA in Marketing is a graduate-level program designed to equip students with the strategic knowledge and skills necessary to excel in the dynamic field of marketing. Throughout the program, students delve into topics such as consumer behavior, market research, branding, advertising, digital marketing, and strategic marketing management. By combining theoretical concepts with practical applications, students develop a deep understanding of market trends and consumer preferences, enabling them to create innovative marketing strategies to drive business growth.

Program Objectives:


Develop a comprehensive understanding of consumer behavior, market trends, and competitive dynamics to formulate effective marketing strategies.

Acquire practical skills in market research, segmentation, and targeting to identify and capitalize on untapped market opportunities.

Cultivate proficiency in brand management, product positioning, and promotional techniques to create compelling marketing campaigns.

Foster strong communication and negotiation abilities to effectively convey marketing messages and establish mutually beneficial partnerships.

Enhance strategic thinking and decision-making capabilities to adapt to evolving market landscapes and drive sustainable business growth.

mba program

Career Opportunities:


  • Marketing Manager
  • Brand Manager
  • Market Research Analyst
  • Sales Manager
  • Product Manager
  • Digital Marketing Specialist

Program Structure:


First year



Second year


Fee Structure:

MBA in Marketing First year Second year
Sem-1 Sem-2 Sem-3 Sem-4
Exam Fee ₹ 500 ₹ 500 ₹ 500 ₹ 500
Program Fee ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000
Annual Fee ₹ 31,000 ₹ 31,000
Total Fees ₹ 62,000
Apply Now

Request a Call Back